Looking to the most reputable specialists helps to ensure that you just 're getting the most precise, up-to-date, and useful SEO information available. With that in mind, this guide we feature 20 top SEO experts and explain why they're worth pursuing.
The Way SEO Specialists Can Help WordPress Users Before we dive to the list, it's worth mentioning exactly what makes someone a professional, versus somebody who just appears to be all talk and no action. The people that made it on this list are specialists mainly because of the depth of expertise they have in advanced SEO, and how they've leveraged that expertise to other complementary areas of internet marketing (which is pretty much all of 'em).
While any SEO newcomer who's been able to rank for a long tail key word with low rivalry can write a blog article about how they did it (and then of course never update it), those experts are far more sophisticated than that. They've dug deeper into SEO and know how to do all the dirty work that accompanies ranking for highly competitive keyword phrases, working together with advanced tools, tailoring SEO demands for e-commerce purposes, analyzing all kinds of unique sets of data, fine-tuning site code to the search engines, plus even more.
Many run their own successful businesses online and have helped countless other business websites get more search engine traffic. Some have been dabbling in SEO because the mid-90s, back when a lot of us were still wee nippers.
These individuals are the real deal, plus all of them have the experience and reputations to up them. Follow their upgrades and you'll never need to worry about getting duped ever again by people who keep circulating outdated or just plain incorrect SEO advice on the internet.
Vanessa Fox
Vanessa Fox is the CEO of Keylime Toolbox, a software company which specializes in supplying SEO tools. She's also the writer of Marketing in the Age of Google, that has been called a must-read for the company owner who's looking to live in the 21st century. 1.6 million WordPress Superheroes trust and read our blog. Join them and get daily posts sent to your inbox - free! Email addressSubscribe Vanessa was instrumental at Google, Yahoo, and Bing sitemaps.org alliance, and was also the founder of Google's Webmaster Central.
Brian Dean
Brian Dean is the creator of Backlinko, a traffic generation business that specializes in link building, SEO, content marketing, and conversions. He helps business owners who've been beat down by Google so they can get their ranks and search traffic upward using specialized strategies you can't actually find anyplace else. Neil Patel has called him "the best in the business" when it comes to link building. He also provides a free newsletter full of proven SEO and traffic hints that anyone with a site can use.
Eric Ward
Eric Ward was a "linking strategist since the dawn of time," according to his Twitter bio. He claims to have really kicked off the web's very first link building services way back in 1994 and has helped tremendous sites like Amazon, PBS, and Weather.com execute successful link building campaigns. He's been a regular contributor to both Search Engine Land and ClickZ as well as a speaker in many major industry events. He publishes a superior newsletter at LinkMoses Private, full of linking strategies, question and answer fashion hints, customer case studies, news, and much more.
Matt Cutts
Matt Cutts is head of the Webspam team at Google. If there's only going to be one individual you'll follow for SEO news and information, Matt Cutts may also be the one because he's got the Google connection. With over 438,000 Twitter followers, he's one of the very influential "net celebs" to follow along and is basically the go-to man for all SEO. Through the years, Matt has been assisting business owners and owners work on improving their search positions by releasing countless videos and sharing valuable SEO advice.
Bruce Clay
Bruce Clay has specialized in SEO because the mid-1990s, conducting a global internet advertising firm that covers SEO, SEO training, SEO tools, social media advertising, PPC, content advertising, and web design in offices all around the world. He's the author of the 746-page publication Search Engine Optimization All-in-One For Dummies and has a talented group of contributors writing to your Bruce Clay blog.
Eric Siu
Eric Siu is the CEO of Single Grain, a digital marketing agency that has worked with big brands such as HostGator, Turbo Tax, and Mint. He was the prior growth team leader at Treehouse and has done consulting work for many Fortune 500 companies and venture-backed startups. Eric is a regular contributor to reputable sites including Search Engine Watch and Entrepreneur, and he runs a site at Growth Everywhere where he covers business, entrepreneurship, and, of course, SEO.
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